Meet the Movement

Queer in Cannabis is where cannabis culture and social activism proudly collide. Founded by canna-queer and Latine leader, Rich Magaña, the platform exists to honor and amplify the LGBTQIA+ advocates whose courage and compassion helped shape the cannabis movement as we know it today.

Rooted in community, Q.I.C. builds bridges — connecting queer consumers, creators, and cultivators while advocating for authentic representation and equity across the industry. Through storytelling, education, and community-driven initiatives, we spotlight the icons and everyday heroes who continue to fight for access, acceptance, and justice.

More than a brand, Queer in Cannabis is a movement — one committed to inclusivity, visibility, and giving back. By celebrating our diversity and uplifting our history, we aim to cultivate a socially conscious cannabis culture where every voice is heard, every story is valued, and every identity is welcome.

Join us as we champion a future where the cannabis industry reflects the vibrant, resilient, and revolutionary communities that made legalization possible.